What and Where

  • Event: Beautiful Life in Seoul (BLS)
  • Organizer: Seoul Metropolitan Government (SMG)
  • Location: the area around Dongdaemun Design Plaza (DDP)

Dates

  • Overall event period: Saturday, August 22–Tuesday, August 25, 2026 (4 days)
  • B2C event dates: Saturday, August 22–Sunday, August 23, 2026
  • B2B event dates: Sunday, August 23–Tuesday, August 25, 2026

Programs Requiring Registration

  • Seoul Beauty Week exhibitions
  • Seoul Beauty Forum
  • Special lectures on athleisure
  • DDP Run the Fit
  • Healing in DDP
  • DDP Design Book Fair and Book Talks

Registration Details

  • Pre-registration opened: Thursday, August 6
  • Eligibility: anyone, including Seoul residents and domestic and international visitors
  • SMG will accept pre-registrations for major experiential programs from Seoul residents and domestic and international visitors
  • Registration procedure: register for preferred programs through the festival's official website
  • Official website: http://seoulbeautyweek.or.kr
  • A reminder SMS will be sent before the start of the registered program
  • Walk-in registration is also available
  • Admission may close once the venue reaches capacity

Programs Open Without Registration

  • Outdoor hip-hop performances at Summer SEOULCon
  • Fashion and food markets
  • Exhibitions at the DDP Design Book Fair
  • These will be open to all visitors throughout the festival without pre-registration