When and Where
- Seoul Fashion Week returns Tuesday for a six-day run, ending Sept. 6.
- For the first time, the event splits between two venues: Dongdaemun Design Plaza (DDP) and the World Park at Lotte World Tower in Jamsil.
Jamsil: A New Outdoor Runway
- The Jamsil site adds an outdoor runway aimed at contemporary labels, shoppers and tourists.
- Kimhekim opens the Lotte World Tower runway Thursday, marking the label's first show at a Korean fashion week.
- Contemporary labels take over the Jamsil runway on Saturday, with a solo show from Dunst followed by a joint runway from General Idea, EBM and Mahagrid.
- NCT marks its 10th debut anniversary with a curated runway on the closing day at Jamsil.
Exhibition and Flea Market
- An exhibition of stage costumes runs from Friday to Sept. 6 at Jamsil.
- A flea market at Jamsil sells about 3,000 items of stage wear.
- All proceeds from the NCT flea market will be donated to programs for women, youth and culture.
Adidas Pop-Up
- Adidas runs a separate pop-up featuring a Stan Smith Seoul Edition and a custom package styled by Kimhekim.
DDP: K-Lifestyle Street
- At DDP, 18 brands, including Pulmuone and D'Alba, take part in a K-lifestyle street pairing fashion with food, beauty and wellness.